What should I as an agency owner be focussing on (in the middle of a global pandemic)?

Woman standing in living room

Times are uncertain. That is becoming clearer every day. David C. Baker said in a recent webinar that many of us won’t make it through this.

He reminded us that our actions now will dictate what business looks like in the future. This post isn’t yet another “end of the world as we know it” article. Still, it is a reminder that there are things we as agency founders can and should be doing with our time to ensure the companies we’ve worked hard to build are still here to serve those customers we’ve also worked hard to acquire and delight.

You don’t need to be scared, but you need to be mindful of the economic climate that has begun to shift. And though the realities are there, it doesn’t have to be all doom and gloom. We’re seeing reminders from business professionals and influencers in the space that are reminding us of the good that we can both give and have received in our lives and businesses.

Here are some of the ways we can and should be spending our time to ensure growth and success:

  • Check-in with your clients. There have been too many general emails from brands letting us know how they’re handling the COVID-19 outbreak. Try asking your customers how you can help? What can you do for them to be of assistance? Practice being flexible with your agreements and contracts. Now is a great time to show the human(s) behind your name. Let them know that they matter and that your team is ready and available to support them in any way possible.
Persona working on content on their computer
Persona working on content on their computer
  • Create content, not for selling, but to be a helpful resource. Offer a helping hand to a partnering small business owner (even if it means some pro bono work) to let them know they’re not alone. Be selective, of course. Your shop comes first, and the last thing you want is to add more to your plate without thinking through the direct impact.
person holding sparkler above water
person holding sparkler above water
  • Embrace community. We’ve all heard the saying “community over competition”. Now, more than ever, we need to lean into that. Those agencies that you would have viewed as competition a week ago are more than likely your best chance for survival. And here’s the thing, the same is true for that (larger) shop “down the road”. Find your community. Share best practices. Talk about the tough things. Talk about your struggles, concerns, doubts, fears, successes, and how you’re staying true to your purpose and company mission. Find these safe spaces to talk and reflect with those that are in the same boat as you. Social distancing only becomes isolating if we let it.
LinkedIn quote
LinkedIn quote

A connection on LinkedIn that I had the opportunity to chat with a couple of weeks ago shared something yesterday. We’ve all heard it before, so much so that it might have lost its impact, but the post read: “This, too, shall pass.” Remember that we will get through this, we will be stronger. It will look much different, but to reiterate my earlier point, the time we spend now and the decisions we make will have a direct impact on what our agencies look like on the other side.

What to chat, vent, ask questions, share best practices? Reach out, I’d love to connect over a virtual coffee.

In the meantime, let me know in the comments how you’ll be spending your time. See you online.

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Media Crate is an Inbound Marketing Agency focussed on building sales and marketing systems for creative agencies and their teams. Visit us online.

Hi, I’m Marquis, the Founder of Ditto, where we create clarity around the work done inside of organizations through creating SOPs and work management solutions.